Branding Your Business
What Is Business Branding?
Branding is the process of building a unique identity for your business. It makes it easy for your ideal customers to recognize your company. In addition, branding combines elements such as your company logo and brand aesthetic. Also, brand colors, brand slogans, unique selling points, and compelling Storytelling creates a brand personality that sticks in the minds of your ideal customer.
What Are The Steps To Building A Business Brand?
Your first step is to have the foundation of your business built. Your business’s foundation should include knowing what type of business you are running, and identifying your innate talents and skills will help you narrow down the type of business you will create. After determining your innate talents and skill, it is time to write your business plan to guide your business. Also, it is imperative to identify your ideal clients.
After you have written your business plan, it is time to humanize (brand) your business, so it is relatable to your ideal clients, and that is how your company begins to form a relationship with your customers.
Practical Steps To Building Your Brand
Create A Strong, Memorable Logo: Your company’s logo is a design or symbol used to identify your business, as well as your employees, services, products, etc. Also, your logo helps your company stand out from other businesses in your industry. Also, your logo functions as the face of your company.
Build Your Brand Aesthetics: Brand aesthetics refers to your company’s visual look or appearance. Brand aesthetics helps establish your company’s mood, style, tone, and personality. Creating a brand aesthetic helps your company’s style to stay consistent across all platforms. For example, your brand style could be minimal, baroque, retro, or modern. Also, it could be rustic, luxury, timeless, classic, ethereal, edgy, fun, clean, or fresh.
Identify Your Brand Colors and Fonts: Your brand colors and fonts are part of your aesthetics.
Build A Branded Website
Build Your Website: Your website will serve as a space that provides general information about your company, posting informational articles, attracting potential customers, or as a direct platform for selling your products or services.
Create Lead Capture: After building your website, it is imperative to create a lead capture to help your clients sign up to receive informational articles, receive promotional information, receive deals, and discounts. Also, a lead capture can help collect helpful information about your ideal clients. For example, names, emails, and phone numbers to help you build a relationship with your customers.
Create Your Social Media Sites: Your social media site will help you share real-time information with your customers, thereby interacting with your clients, which helps to build lasting relationships. In addition, you may use your social media sites to promote your products/services. Also, launch new products, survey your ideal clients, and attract new clients.
Write Your Company’s Brand Slogan/Tagline: Your business slogan is a tagline that describes and represents your brand. In addition, your slogan captures your brand’s personality, values, idealogy, mission, and vision – all in a few carefully selected words.
Write Your Brand Story: A brand story is a cohesive narrative encompassing the facts and feelings created by your brand (or business, if you prefer). Unlike traditional advertising, which is about showing and telling about your brand, a story must inspire an emotional reaction.
Write Your Business Unique Selling Point: Your business’s unique selling point is the one thing that makes your business better than the competition. It’s a specific and clear benefit that makes your business stand out compared to other companies in your market.
Marketing Strategies For Branding Your Business
Incorporate Storytelling: Storytelling is one of the effective marketing strategies, and it is the art of telling stories to communicate to your customers with a desired or specific goal in mind. Also, Storytelling helps you to share relatable stories with your customers that help them connect with your brand.
Work On Your Packaging: Your packaging helps you to differentiate your products from your competitors. A well-packaged product draws your customers to buy from you over others. Your packaging helps in your marketing. It can attract customers to your business; your packaging is vital for your brand identity.
Create A Product That Sells Itself: The product your business creates should eliminate your customer’s pain point. In other words, use your innate talents and skill to create products or services to solve problems for your ideal client.
Create Your Stationery: Your company should create branded items you will typically use to represent your company. For example, business cards, letterheads, envelopes, and compliment slips, among other things.
Identify Your Brand Language/Voice: Your company’s brand language is the body of terms, phrases, and words that your business will use to describe itself and its products. Also, your brand language is a marketing strategy. Use it to help your customers identify and strike a connection between specific words and your products or service. For example, when you hear the phrase “15 minutes could save you 15 percent,” you immediately think of Geico.
These are simple, practical steps you can follow for Branding Your Business.
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